About WagTree



Identify. Develop. Share.

WagTree is a boutique agency specializing in the identification, development, and distribution of new business concepts, talent, and content. WagTree specializes in executive producing projects, overseeing branding, marketing, management, media development, and public relations.

WagTree has created the Global Give Network℠ -(GGN) offers an innovative, turnkey marketing program focused on creating a network of passionate people committed to giving, fundraising, and helping others.

The Global Give Network was designed on a very simple principle: giving better, a strategic network of businesses, charities and celebrities to encourage, support and drive the idea of not just giving, but Giving Better!

Global Give Network℠ is a division of WagTree, LLC #YouGIVEYouGET

IRON WILL Network - a network of people, companies and organizations who commit to support those who serve and protect us. Through a series of one-off events, activations, campaigns and public relations, we seek to spread the word about suicide prevention support and PTSD awareness so that all our active-duty military, veterans, first responders, and their families have access to the resources they need to live fulfilling lives.

Current Entertainment / Projects:

*The Network (LIVE 2023!)

*IRON WILL Network (development)

*Patriot PR (development)

*Hoppers for Heroes (501c3 )

*Behind the Scenes (series / filming)

*Global Give Network (development)

*Roadtrip to Nashville (series in development)

*Veteran Project - unnamed series/events in development (Executive Producer )

*God Bless The Broken Road (feature film - Marketing Partners - 2018) released Sept 2018! 1100+ screens! Available on Blu-ray, DVD & Digital 12/4/18!

God Bless the Broken Road is the uplifting story of a young mother’s struggle with her faith after losing her husband to fighting in Afghanistan. With the help of her friends, pastor, and the innocent-but-wise perspective of her young daughter, she learns to trust in God’s plan for her life once again.

*IRON WILL: Veterans' Battle with PTSD - a documentary and GGN campaign (Executive Producers - 2017) working on a public / private partnership for 2022-23

info@wagtree.com | LinkedIn

Please check our growing list of campaigns by clicking the tab above.

WagTree, LLC is also registered to accept federal contracts in the System for Award Management (SAM), and delivers services under the following NAICS codes:

  • 541613 Marketing Consulting
  • 541618 Other Consulting
  • 541810 Advertising
  • 541820 Public Relations
  • 541611 Administrative and General Management Consulting
  • 512110 Video Production

For more details: info@wagtree.com

WagTree Founding Partners


Chief Engagement Officer / Executive Producer

Judy Diethelm is Founding Partner of WagTree, LLC. Prior to WagTree, Ms. Diethelm founded BLU MOON Sports & Entertainment, LLC in 1995 and co-founded BLU MOON Group, Inc., in 2003. WagTree is a marketing agency specializing in the identification, development, and distribution of new business concepts, talent, and content.

WagTree specializes in executive producing projects, overseeing business and/or show development, branding, marketing, management, media production, and public relations. WagTree launched the Global Give Network (GGN) platform, which is an innovative turnkey marketing program; focused on creating a network of people committed to giving, fundraising and helping others. GGN pairs talent (athletes and entertainers), charitable organizations, corporate supporters and content partners, creating unique and mutually beneficial collaborations and campaigns.

Clients and cause marketing campaigns have included; DAV: Keep The Promise, IRON WILL; Veterans’ Battle with PTSD, PTSD Journal, God Bless The Broken Road, NASCAR,...



Robert Moore was a Founding Partner at WagTree, LLC. After graduating from LSU with a B.S. in Quantitative Analysis/Computer Science, Robert Moore spent nearly three decades working in the healthcare market. He was involved in various senior roles, working for profit and non-profit hospitals.

Robert was a Founding Partner of maxIT Healthcare, LLC, selling the company in 2012. Since his departure, Robert, along with his wife Kristi, started the non-profit organization “Moore For Kids” a 501c (3) focused on helping children and families in their times of need. His charity work also extends to the Make A Wish Foundation, where he sits on the board of the Metro/Western NY chapter.

In addition to his philanthropic pursuits, Robert loves the outdoors, anything having to do with baseball and, most importantly, spending time with his wife and three boys.


WagTree / Strategic Partners (Global Give & IRON WILL Network)



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