Chief Engagement Officer / Executive Producer
Judy Diethelm is Founding Partner of WagTree, LLC. Prior to WagTree, Ms. Diethelm founded BLU MOON Sports & Entertainment, LLC in 1995 and co-founded BLU MOON Group, Inc., in 2003. WagTree is a marketing agency specializing in the identification, development, and distribution of new business concepts, talent, and content.
WagTree specializes in executive producing projects, overseeing business and/or show development, branding, marketing, management, media production, and public relations. WagTree launched the Global Give Network (GGN) platform, which is an innovative turnkey marketing program; focused on creating a network of people committed to giving, fundraising and helping others. GGN pairs talent (athletes and entertainers), charitable organizations, corporate supporters and content partners, creating unique and mutually beneficial collaborations and campaigns.
Clients and cause marketing campaigns have included; DAV: Keep The Promise, IRON WILL; Veterans’ Battle with PTSD, PTSD Journal, God Bless The Broken Road, NASCAR, Moore For Kids, RADD, Beads of Courage, 170 Million Americans For Public Broadcasting, Haiti Needs Our Help, Let’s Move Challenge, The President’s Challenge, Friends Don’t Let Friends Drive Drunk, Responsibility Has Its Rewards, Buckle Up America Challenge, RADD, Music Lives, Figure It Out, and more, as well as recording artists Gavin DeGraw, 3 Doors Down, Lee Greenwood, LeAnn Rimes, Jordin Sparks, Reba McEntire, Justin Moore, Foreigner, Darryl Worley, Plain White Ts, Josh Kelley, Jennifer Paige, Five For Fighting, Candlebox, Elijah Kelley, 12 Stones, and many more as well as a variety of athletes, including 2017 NFL Hall of Fame's LaDainian “ LT” Tomlinson, The Celebrity Players Tour, and from NASCAR, IndyCar and other motorsports; Carl Edwards, Cale Gale, Clint Bowyer, Colin Braun, David Ragan, Erik Darnell, Johnny Benson, Kurt Busch, Matt Kenseth, Michael McDowell, Reed Sorenson, Ricky Stenhouse, Jr., Stanton Barrett, Travis Kvapil, Trevor Bayne, Scott Dixon, Helio Castroneves, Tony Kanaan, Sarah Fischer, Sam Hornish, Jr & Gil deFarran, and many more.
Ms. Diethelm also served as Venue Ceremonies Producer at the 2002 Salt Lake City Olympic Games (SLOC). She has volunteered with numerous non-profit organizations, as well as has served on the Advisory Boards of the West Coast Sports Medicine Foundation and Special Olympics of Southern California and most recent in 2017, Friends of PTSD Journal. In addition to her commitment to building Global Give Network, she loves to travel and most importantly enjoys spending time with her beloved family and friends.