Sheri Herrmann / 1972 Media

Creative Director

Communications specialists, content producers, storytellers, and visionaries that are results-driven.

For more than 20 years Sheri has helped Fortune 500 companies and celebrities increase exposure and sales through traditional PR and communications. In recent years she's combined traditional PR efforts with content marketing to build robust, industry-leading communication plans. Integrating tools such as press releases, long-form blogging, infographics, podcasts, influencer programs, photography, and video, I’ve been able to tell a story and drive results.

Following completion of her Master’s degree, she worked at the Denver IMG office then accepted a position with Roush Fenway Racing lasting for 10 years. Most recently she worked for Continental Tire as the Content and Communications Manager and helped deliver a 60 percent increase in media exposure for Continental Tire. With minimal budget, Her work garnered over 500 million digital impressions in one year, overseeing organic and paid content across all Continental Tire’s social channels and web site.

She has established outstanding media relationships with journalists, editors and producers nationwide, as well as an array of influencers which have proven time and time again to be a valuable commodity in this content-driven world. She is also experienced in crisis management, event planning, project management, market analysis, and strategic partnerships.