Identify. Develop. Share.


WagTree is a company specializing in the identification, development, and distribution of new business concepts, talent, and content. With extensive backgrounds in branding, marketing, management, media development, and public relations, WagTree is one-stop shopping for clients who want their brand, business, or story to achieve its fullest potential.

Current Entertainment:

*International Strongman Federation - television series in development. (Executive Producer - 2018)

*DeGraw / Nashville Underground - untitled television series in development. (Executive Producer - 2018)

*God Bless The Broken Road (feature film - Marketing Partners - 2018)

*Roadtrip to Nashville (series in development- 2018)

*Fuel Up to Play 60 (series in development- 2018)

*IRON WILL: Veterans' Battle with PTSD - a documentary and GGN campaign (Executive Producers - 2017)

info@wagtree.com | LinkedIn

The Global Give Network℠ (GGN) is an innovative turnkey marketing program, focused on creating a network of passionate people committed to giving, fundraising, and helping others.

Global Give Network is a WagTree, LLC program #YouGIVEYouGET

Please check our growing list of campaigns by clicking the tab above.

WagTree, LLC is also registered to accept federal contracts in the System for Award Management (SAM), and delivers services under the following NAICS codes:

  • 541613 Marketing Consulting
  • 541618 Other Consulting
  • 541810 Advertising
  • 541820 Public Relations
  • 541611 Administrative and General Management Consulting
  • 512110 Video Production

WagTree Founding Partners


Co-Founder / Partner / Executive Producer

Judy Diethelm is Founding Partner of WagTree, LLC. Prior to WagTree, Ms. Diethelm founded BLU MOON Sports & Entertainment, LLC in 1995 and co-founded BLU MOON Group, Inc., in 2003. WagTree is a marketing agency specializing in the identification, development, and distribution of new business concepts, talent, and content.

WagTree specializes in executive producing projects, overseeing business and/or show development, branding, marketing, management, media production, and public relations. WagTree launched the Global Give Network (GGN) platform, which is an innovative turnkey marketing program; focused on creating a network of people committed to giving, fundraising and helping others. GGN pairs talent (athletes and entertainers), charitable organizations, corporate supporters and content partners, creating unique and mutually beneficial collaborations and campaigns.

Clients and cause marketing campaigns have included; DAV: Keep The Promise, IRON WILL; Veterans’ Battle with PTSD, PTSD Journal, God Bless The Broken Road, NASCAR,...


Co-Founder / Partner / Executive Producer

Robert Moore is Founding Partner at WagTree, LLC. After graduating from LSU with a B.S. in Quantitative Analysis/Computer Science, Robert Moore spent nearly three decades working in the healthcare market. He was involved in various senior roles, working for profit and non-profit hospitals.

Robert was a Founding Partner of maxIT Healthcare, LLC, selling the company in 2012. Since his departure, Robert, along with his wife Kristi, started the non-profit organization “Moore For Kids” a 501c (3) focused on helping children and families in their times of need. His charity work also extends to the Make A Wish Foundation, where he sits on the board of the Metro/Western NY chapter.

In addition to his philanthropic pursuits, Robert loves the outdoors, anything having to do with baseball and, most importantly, spending time with his wife and three boys.


WagTree / Global Give Network Strategic Partners


Producer w/PR / Marketing / Brand Management expertise

Victoria Varela started her career in the NBC Mailroom at 30 Rock. Soon after, David Letterman brought her in to his Emmy Award winning, Late Night with David Letterman while completing her degree at the New School of Social Research. Varela also helped launch the early years of Late Night...



Rob is a visual communications professional, a digital marketing maniac and a proud serviceman with the United States Marine Corps.


ISF (interim CEO)

International Strongman Federation



Rubia Group LLC is a Washington, DC based, woman-owned and operated small business. The Rubia Group team delivers Executive-level experience developing and executing branding, marketing, business development, and employee and consumer engagement strategies in for-profit, nonprofit, education,...


Executive Producer / Producer / Writer


Director / Producer

Kerith Lemon is an American writer, director and creator with rich experience in multi-platform storytelling and creative narratives. Lemon has worked as a programming and production executive at CBS Radio, Nickelodeon and MTV Games and most recently the OWN Network, where, as Vice President of...


Director / Producer / Writer


Director / Producer

Silver Phoenix Pictures is an award-winning production company based in Nashville, TN.

We specialize in documentaries, music videos, electronic press kits (EPK) and promo’s; we also have the only 33ft crane for in house production and rental. The company is led by owner, producer and...


Producer / Director

INDIEWOOD PICTURES is an award-winning motion picture and documentary development and production company. Founded in 2004 by award-winning director and producer Tim VandeSteeg.

​Our mission is to develop...


Director / Producer

Skydive Films is an award-winning and Emmy winning production company led by CEO, Producer and Director Zac Adams. Skydive Films has worked with actors and musicians such as Billy Bob Thornton, James Denton, Charlie Daniels, and Chandra Wilson.